Andrew So Well · Mark Concepts
Thirteen marks. One is yours.
Each mark is built for you to own and register — the exact geometry stays clean vector for merch, print, and web. Twelve clean marks plus a wildcard — The Strategist, a chess crest. The lead, The Eclipse,, is taken all the way — a forged real-object plus two vector executions (default + trophy) — so you can see what your pick becomes. The other eleven follow.
The lead · taken closer
The Eclipse — forged
Dark disc, burning rim, sheltering chevron — the unseen thing that is enormous. Struck in gold on forged steel.
Two executions · same mark
One primary. One for the trophy.
The Forged is the default everywhere — dark-first, reads from a hat to a jumbotron. The Plate is the dressed-up execution — championship centreplate, challenge coin, award badge.
Chrome ring on the void, corona lit, struck chevron and wordmark. Everyday mark — apparel, social, entrance graphic, product.
Gold heraldic shield with side-banners. For the ceremonial moment — belt plate, coin, award badge.
The other twelve
Every one his to own. Say the word on a favourite and it gets the Eclipse treatment above.
The king who plays three moves ahead, unseen — wins the match before it starts.
Takes every blow, unseen, so something gets forged.
The wedge that locks the arch and carries it all.
Light kept burning where nobody looks.
A fixed point to steer by in the unknown.
Two locked together, the grip that won’t break.
True north for one who works unseen.
The quiet climb, the goal at the top.
Light for others; stands alone in the dark.
His letter — the mark a maker leaves.
Holds fast below the surface, unseen.
The maker’s key — turns what others can’t.